- Animated Dreams
High-End Visual Effects for Commercials at Glassworks-Markus Lauterbach (UK)
* In cooperation with FMX.
In this talk Glassworks Senior 3D Artists Markus Lauterbach and Rüdiger Kaltenhäuser will discuss the challenges of creating high-end visual content for commercials in a very small timeframe. They will outline the importance of Animatics and Previz techniques to enhance your production workflow and show how different projects evolve from the first concept drawing to a finished television commercial. This will include demonstrations of in-house face tracking tools, shading pipelines and artistic approaches, which helped enormously to form strong relationships with directors and clients. Founded in 1996 by CEO Hector Macleod, Glassworks was launched as a modern post-production facility supplying high-end digital animation and visual effects expertise for the production of creative content, from award-winning commercials to film, promos and digital material. Glassworks expertise is built around a core team of specialists in computer animation, digital effects, telecine and compositing. The Glassworks Group has offices in London, Barcelona and Amsterdam servicing their local and international advertising markets.
Starting with 3D animation in 1997, Markus Lauterbach started working on commercials and television features in 1999. In 2001 he went on to study animation at Filmakademie Baden-Württemberg in Ludwigsburg, where he took part in an exchange program with Ryerson University, spending a year studying in Toronto. Lauterbach graduated from Filmakademie in 2006 and went to UK, freelancing for companies as The Mill, Glassworks and Studio Aka, where he then became a fulltime Lighting TD until 2008. He joined Glassworks Amsterdam in 2009 as a Senior 3D Artist to lead individual teams to create visual effects for commercials.